Site Audit
A website audit is akin to a comprehensive performance report, evaluating its search engine friendliness across various aspects. It identifies areas requiring attention for SEO improvement, pinpointing issues that may hinder visibility on search engine results pages (SERPs). Similar to business or social media audits for compliance and performance, a website audit ensures meticulous scrutiny to address any hindrances impacting the site's ranking.
Keyword Research
Following an examination of the website and project needs, we conduct in-depth market and keyword research. Market research unveils industry trends, while analyzing competitors' SEO strategies informs our planning to outperform rivals. Keyword research is crucial for identifying search terms your website can rank for, tailored to your target audience's search intent. Selecting the best keywords is paramount for SEO success and lead generation.
Competitive Analysis
A competitive analysis assesses how well your business and its offerings stack up against competitors in the industry. It delves into each competitor's strengths, weaknesses, product offerings, market dominance, and potential growth opportunities to identify market contributors positioned to expand on your success.
Technical SEO
Enhancing a website's technical aspects, known as technical SEO, is crucial for improving its search engine rankings and visibility. Techniques such as crawlability, indexability, mobile-friendliness, and website architecture optimization ensure compliance with search engine algorithms, resulting in higher ranks, targeted traffic, and increased revenue.
OnPage SEO
OOn-page SEO optimizes website pages to enhance their search engine friendliness for targeted keywords and audiences, ultimately improving their ranking in search results. It involves creating high-quality, relevant content, incorporating appropriate keywords, and ensuring user-friendly design and navigation, including mobile compatibility.
Off-Page SEO
Off-page SEO encompasses strategies that improve a website's search engine rankings outside of the site itself. These include building high-quality backlinks, social media promotion, and influencer outreach to enhance the website's authority and relevancy in the eyes of search engines, leading to improved organic traffic and rankings.
Schema Markup
Similar to keyword research, market analysis, and SEO strategy planning, schema markup enhances a website's visibility and relevance in search engine results. It involves structuring data on web pages to help search engines understand content better, ultimately improving search engine rankings and visibility.
SEO Reporting
SEO reports highlight the results of search engine optimization efforts, both on and off the website. They provide insights into keyword performance, ranking improvements, website traffic, and conversion data. Reporting is essential for demonstrating the value of SEO efforts to clients or stakeholders, confirming the return on investment and justifying the expenditure on SEO services.