Site Audit
A site audit is the cornerstone of assessing a website's search engine optimization (SEO) performance in various aspects. It's like receiving a comprehensive report card on your site's overall functionality.
This audit identifies the strategies and technical aspects that require immediate attention to improve SEO rankings. In essence, it seeks out any issues that might hinder your website's appearance on search engine results pages (SERPs).
Just as businesses undergo audits to ensure compliance with government regulations or social media channels are audited for performance and strategy, auditing your site is crucial for ensuring every aspect is optimized for search engine visibility.
Keyword Research
Once we've analyzed the project requirements and your website, we delve into comprehensive market and keyword research as part of our search engine optimization (SEO) service. Market research unveils insights into your industry's landscape, including studying your competitors' SEO strategies. We identify potential competitors and analyze their efforts to enhance our strategies. The goal is to understand the market and refine our approach to outperform competitors.
Keyword research involves identifying search terms for which your website can rank. We optimize these terms based on your target audience's search intent. Since SEO heavily relies on keywords, it's crucial to find the most relevant ones. We take great care in selecting keywords that will improve your ranking and attract potential leads.
Competitive Analysis
A competitive analysis, also referred to as a competitor analysis, is a technique for assessing how well your business, products, or services perform compared to others in your market that offer similar products or services.
In search engine optimization (SEO) service, a competitor analysis is crucial for identifying key players in your market who could expand on your opportunities. It highlights each participant's strengths, weaknesses, product offerings, market dominance, and untapped opportunities.
Technical SEO
Technical SEO is a vital practice for enhancing a website's technical aspects to improve its search engine rankings and visibility. This method involves optimizing various factors such as website architecture, mobile responsiveness, page loading speed, crawlability, and indexability. By optimizing these technical elements, businesses can ensure that their website meets the criteria set by search engine algorithms, leading to higher rankings, targeted traffic, and increased revenue.
A strong technical SEO strategy is a crucial component of any comprehensive search engine optimization plan and is essential for businesses aiming to thrive in the fiercely competitive online market.
OnPage SEO
OnPage SEO focuses on optimizing website pages to be more search engine-friendly for targeted keywords and audiences, aiming to improve their ranking in search engine results pages (SERPs). Ultimately, it's about making your website as discoverable and user-friendly as possible. Businesses and website owners achieve this by creating high-quality, relevant content, incorporating relevant keywords in content and meta tags, and ensuring the website's design is appealing and easy to navigate.
An important aspect of On-Page SEO is providing users with a great experience. This includes ensuring the website is user-friendly, loads quickly, and offers engaging, pertinent information that encourages repeat visits. It's also crucial to ensure the website is mobile-friendly, as more people are using mobile devices to access the internet.
Off-Page SEO
Off-page SEO comprises various techniques that improve a website's search engine rankings outside of its domain. These techniques include building high-quality backlinks, leveraging social media for website promotion, and collaborating with influencers to expand visibility.
Employing these strategies enhances a website's perceived authority and relevance to search engines, potentially resulting in higher rankings and increased organic traffic.
However, it's important to note that off-page SEO is just one aspect of a comprehensive search engine optimization strategy. To establish a well-rounded approach that drives traffic boosts conversions, and increases revenue, it's crucial to also focus on on-page SEO optimization, technical SEO, and content marketing.
Schema Markup
Upon analyzing the project requirements and website, we conduct comprehensive market and keyword research as part of our search engine optimization (SEO) service. Market research unveils insights into your industry's landscape, including studying your competitors' SEO strategies. We identify potential competitors and analyze their efforts to enhance our strategies. The goal is to understand the market and refine our approach to outperform competitors.
Keyword research involves identifying search terms for which your website can rank. We optimize these terms based on your target audience's search intent. Since SEO heavily relies on keywords, it's crucial to find the most relevant ones. We take great care in selecting keywords that will improve your ranking and attract potential leads.
SEO Reporting
SEO reports showcase the outcomes of search engine optimization efforts, both on and off the website. Search engine optimization, or SEO, involves enhancing a website's visibility in search engine ranking positions, or SERPs.
These reports include key metrics such as top keywords, total keywords, ranking improvements, visits, traffic comparisons, and conversion data.
After implementing SEO for a website, it's crucial to demonstrate to managers or clients the achieved results and their significance. While reporting may not be the most glamorous aspect of search engine optimization services, it's what ultimately justifies the client's investment in your services.