Site Audit
A website audit serves as a comprehensive performance assessment, examining its search engine friendliness across various aspects. This process identifies areas requiring attention for enhanced SEO, pinpointing issues that might impede visibility on search engine results pages (SERPs).
Keyword Research
Upon evaluating the website and project requirements, thorough market and keyword research is conducted. This analysis unveils insights into the industry landscape, competitor SEO strategies, and potential market opportunities. By understanding these factors, tailored strategies are developed to outperform competitors and improve search rankings effectively.
Competitive Analysis
A competitive analysis delves into how your business and its offerings fare against industry counterparts. By dissecting each competitor's strengths, weaknesses, product offerings, market dominance, and untapped opportunities, this assessment identifies key market players poised for growth. Leveraging these insights helps refine your strategy and capitalize on market potential.
Technical SEO
Enhancing a website's technical aspects is vital for boosting its search engine rankings and visibility. Technical SEO encompasses various techniques, including optimizing crawlability, indexability, mobile-friendliness, and website architecture. By ensuring compliance with search engine algorithms, businesses can achieve higher ranks, targeted traffic, and increased revenue.
OnPage SEO
On-page SEO focuses on optimizing individual website pages to improve their search engine friendliness for targeted keywords and audiences. This involves creating high-quality, relevant content, strategically incorporating keywords in content and meta tags, and ensuring the website's design is user-friendly and visually appealing. Prioritizing user experience is paramount, emphasizing factors like ease of navigation, fast loading times, and engaging content to drive repeat visits.
Off-Page SEO
Off-page SEO involves strategies aimed at improving a website's search engine rankings beyond its domain. These strategies include building high-quality backlinks, promoting the website on social media platforms, and collaborating with influencers to broaden its online presence. By implementing these tactics, a website's perceived authority and relevance are heightened, potentially leading to improved organic traffic and search rankings.
Schema Markup
Market and keyword research inform the implementation of schema markup, aligning with search intent to enhance search rankings and lead generation. By selecting relevant keywords tailored to user intent, businesses can optimize their website's visibility and attract qualified leads effectively.
SEO Reporting
SEO reports provide insights into the outcomes of search engine optimization efforts, both on and off the website. These reports typically include metrics such as top keywords, total keywords, ranking improvements, website visits, traffic comparisons, and conversion data. By showcasing the impact of SEO activities, these reports demonstrate the value of investment in SEO services to clients or stakeholders.