Site Audit
A site audit assesses a website's search engine friendliness across various dimensions, providing a comprehensive overview of its overall performance.
The audit identifies priority areas for technical SEO improvements that can hinder a website's visibility and ensures that search engine results pages (SERPs) adhere to best practices and algorithms.
Similar to auditing compliance with government regulations or evaluating performance on social media channels, a site audit meticulously examines every aspect to pinpoint and resolve issues crucial for enhancing search engine rankings.
Keyword Research
Following a thorough analysis of project requirements and the website, we conduct extensive market and keyword research. Market research reveals insights into industry dynamics, while competitor analysis informs strategies to outperform rivals.
Keyword research identifies optimal search terms to optimize for audience search intent, which is essential for formulating an effective SEO strategy and attracting qualified leads.
Competitive Analysis
Competitive analysis evaluates market participants' strengths, weaknesses, and market dominance, identifying opportunities to capitalize on.
A competitor analysis focuses on identifying marketplace contributors positioned to enlarge on your opportunity and isolates each participant's operational strengths, substantial weaknesses, product offerings, marketplace dominance, and ignored possibilities.
Technical SEO
Technical SEO optimizes critical website features like architecture, mobile-friendliness, page speed, crawlability, and indexability. These optimizations ensure compliance with search engine algorithms, leading to improved rankings, targeted traffic, and increased conversions.
A robust technical SEO strategy is essential for companies hoping to prosper in the cutthroat internet market. It forms a cornerstone of comprehensive SEO initiatives.
OnPage SEO
On-page SEO focuses on optimizing website pages to enhance search engine friendliness for targeted keywords and improve SERP rankings. It emphasizes user experience and accessibility across devices; This is essential for drawing in and keeping guests.
Off-Page SEO
Off-page SEO encompasses various techniques aimed at externally improving a website's search engine rankings. This includes building high-quality backlinks, leveraging social media for promotion, and collaborating with influencers to broaden reach.
These strategies enhance a website's perceived authority and relevance to search engines, potentially leading to higher rankings and increased organic traffic.
However, it's important to remember that off-page SEO is only a tiny part of an all-encompassing plan. To establish a well-rounded approach that drives traffic boosts conversions, and enhances revenue, it's crucial to focus on on-page SEO optimization, technical SEO, and content marketing.
Schema Markup
Following a thorough analysis of project requirements and the website, we conduct in-depth market and keyword research. Market research exposes the industry landscape while we examine competitors' SEO strategies. Identifying potential competitors and analyzing their efforts enhances our preparation. Understanding the market landscape and outperforming competitors remains our core objective.
Keyword research identifies search terms that your website may rank for. We optimize your terms for your target audience's search intent. SEO relies on keywords; therefore, finding the best ones is essential. We're careful when choosing keywords. We choose keywords to rank you and attract leads.
SEO Reporting
SEO reports detail your search engine optimization outcomes both on and off your website. SEO involves enhancing a website's visibility in search engine ranking positions (SERPs).
These reports include top keywords, total keywords, improvements in rankings, site visits, traffic comparisons, and conversion data.
Therefore, once we've implemented technical SEO, keyword research, and other strategies for a website, it's crucial to demonstrate to managers or clients what we've achieved and why it's significant. Reporting may not be the most glamorous aspect of our work, but it's what validates the client's investment in our services and ensures their continued support.