Site Audit
A website audit evaluates a site's SEO-friendliness across various dimensions, providing a thorough overview of its overall performance.
This assessment highlights critical areas for technical SEO improvements that may affect a site's visibility, ensuring alignment with best practices and search engine algorithms.
Like regulatory compliance audits or social media performance evaluations, a site audit meticulously examines every aspect to identify and address issues crucial for boosting search engine rankings.
Keyword Research
After a comprehensive analysis of project requirements and the website, we conduct extensive market and keyword research. Market research offers insights into industry dynamics, while competitor analysis informs strategies to surpass rivals.
In order to create an SEO strategy that works and draws in quality leads, keyword research is crucial as it identifies the most relevant search keywords based on audience search intent.
Competitive Analysis
A competitive analysis evaluates the advantages, disadvantages, and market share of rivals to identify areas for expansion.
A competitor analysis identifies key market players who could expand on your opportunities, highlighting each one's strengths, weaknesses, product offerings, market dominance, and missed opportunities.
Technical SEO
Technical SEO focuses on optimizing vital website features such as architecture, mobile-friendliness, page speed, crawlability, and indexability. These optimizations ensure compliance with search engine algorithms, leading to improved rankings, targeted traffic, and increased conversions.
A solid technical SEO strategy is crucial for businesses aiming to thrive in the competitive online market. It forms the foundation of comprehensive SEO initiatives.
OnPage SEO
On-page SEO is the process of optimizing individual web pages to improve their search engine friendliness for specific keywords and raise their SERP ranks. It prioritizes user experience and accessibility across devices, which is essential for attracting and retaining visitors.
One of the key aspects of On-Page SEO is providing a great user experience. This involves ensuring your website is user-friendly, loads quickly, and offers engaging, relevant content that encourages return visits. Additionally, it's essential to optimize your website for mobile devices, as an increasing number of users access the internet via their phones.
Off-Page SEO
Off-page SEO refers to a variety of strategies meant to raise a website's search engine ranks on the outside. These strategies include building high-quality backlinks, leveraging social media for promotion, and collaborating with influencers to expand reach.
These strategies boost a website's authority and relevance in the eyes of search engines, leading to higher rankings and increased organic traffic.
However, it's important to note that off-page SEO is just one part of a holistic strategy. A focus on on-page SEO optimization, technical SEO, and content marketing is essential to creating a comprehensive approach that drives traffic, boosts conversions, and enhances revenue.
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After thoroughly analyzing the project requirements and the website, we conduct extensive market and keyword research. Market research reveals the industry landscape, while competitor analysis informs our strategies.
Identifying key competitors and analyzing their tactics enhances our preparation. Our primary objective is to understand the market landscape and outperform competitors.
SEO Reporting
SEO reports detail the outcomes of search engine optimization efforts both on and off the website. These reports include top keywords, total keywords, improvements in rankings, site visits, traffic comparisons, and conversion data.
Thus, after implementing technical SEO, keyword research, and other strategies for a website, it's crucial to demonstrate the achievements and their significance to stakeholders or clients. Reporting may not be the most glamorous part of our work, but it validates the client's investment in our services and ensures their continued support.