Site Audit
A website audit serves as an extensive performance assessment, examining its search engine compatibility across various dimensions. It identifies areas requiring attention for SEO enhancement, pinpointing potential issues that might impede visibility on search engine results pages (SERPs). Similar to business or social media audits for adherence and performance, a website audit ensures thorough scrutiny to address any obstacles affecting the site's ranking.
Keyword Research
After analyzing the website and project requirements, we conduct thorough market and keyword research. Market research unveils industry trends, while scrutinizing competitors' SEO strategies informs our planning to surpass rivals. Keyword research is pivotal for identifying search terms your website can rank for, tailored to your target audience's search intent. Choosing the optimal keywords is crucial for SEO success and lead generation.
Competitive Analysis
A competitive analysis evaluates how well your business and its offerings compare to competitors in the industry. It explores each competitor's strengths, weaknesses, product offerings, market dominance, and potential growth opportunities to identify market players positioned to build on your success.
Technical SEO
Improving a website's technical aspects, known as technical SEO, is essential for enhancing its search engine rankings and visibility. Techniques such as crawlability, indexability, mobile-friendliness, and website architecture optimization ensure adherence to search engine algorithms, resulting in improved rankings, targeted traffic, and increased revenue.
OnPage SEO
On-page SEO fine-tunes website pages to enhance their search engine friendliness for targeted keywords and audiences, ultimately boosting their ranking in search results. This involves creating high-quality, relevant content, integrating suitable keywords, and ensuring user-friendly design and navigation, including mobile compatibility.
Off-Page SEO
Off-page SEO encompasses strategies that enhance a website's search engine rankings beyond the site itself. These include establishing high-quality backlinks, promoting on social media, and reaching out to influencers to bolster the website's authority and relevance in the eyes of search engines, leading to enhanced organic traffic and rankings.
Schema Markup
Comparable to keyword research, market analysis, and SEO strategy development, schema markup enriches a website's visibility and relevance in search engine results. It entails organizing data on web pages to aid search engines in better understanding content, ultimately improving search engine rankings and visibility.
SEO Reporting
SEO analyses spotlight the outcomes of search engine optimization endeavors, both on and off the website. They offer insights into keyword performance, ranking enhancements, website traffic, and conversion data. Reporting is vital for showcasing the value of SEO efforts to clients or stakeholders, validating the return on investment and justifying the allocation of resources to SEO services.