Site Audit
A website audit is a comprehensive process that evaluates a website's search engine friendliness in various aspects and provides a detailed report on its overall functionality.
The audit identifies strategies and technical elements that require attention to improve SEO rankings. Essentially, it identifies issues that may prevent a preventing a website from showing up in search engine results (SERPs).
Similar to auditing a business to ensure compliance with government regulations or auditing a social media channel for performance and strategy, auditing a website involves a thorough examination to pinpoint areas needing improvement for better ranking.
Keyword Research
Following the analysis of project requirements and your website, we conduct thorough market and keyword research. Market research helps us understand your industry's landscape, including your competitors' SEO strategies. We identify potential competitors and analyze their efforts to enhance our preparations. The aim is to study the market and refine strategies to outperform competitors.
Keyword research involves identifying search terms that your website can rank for. We optimize these terms to match your target audience's search intent. Since keywords are so important to SEO, selecting the most effective ones is vital. We take care in choosing keywords that will improve your rankings and attract leads.
Competitive Analysis
A competitive analysis, also referred to as competitor analysis, is a method used to assess how effectively your business and its products or services perform in comparison to similar companies in your market.
The analysis focuses on identifying competitors who may capitalize on your opportunities and examines each participant's strengths, weaknesses, product offerings, market dominance, and untapped opportunities.
Technical SEO
Technical SEO is a crucial practice for optimizing a website's technical aspects to improve its search engine rankings and visibility. This method involves various techniques, including website architecture, mobile-friendliness, page speed, crawlability, and indexability. By optimizing these technical factors, businesses can ensure their website meets search engine algorithm requirements, resulting in higher rankings, targeted traffic, and increased revenue.
A robust technical SEO strategy is a crucial component of any comprehensive SEO plan, especially for companies hoping to succeed in the highly competitive internet sector.
OnPage SEO
OnPage SEO involves optimizing website pages to enhance their search engine friendliness for targeted keywords and audiences, thereby improving their ranking in search engine results pages (SERPs). Ultimately, the goal is to make the website as easy to find and use as possible. This may be accomplished by producing pertinent, high-quality material incorporating relevant keywords in content and meta tags and ensuring the website's design is user-friendly.
It's important to remember that On-Page SEO is all about providing users with a great experience. This entails ensuring the website is easy to navigate, loads quickly, and offers engaging and relevant information that encourages repeat visits. Additionally, it's essential to optimize the website for mobile devices, given that more people are using them to access the internet.
Off-Page SEO
Off-page SEO encompasses various techniques aimed at improving a website's search engine rankings beyond the website itself. This includes building high-quality backlinks, promoting the website on social media, and collaborating with influencers to expand its reach.
These techniques enhance the perceived authority and relevance of a website to search engines, leading to higher rankings and increased organic traffic.
However, it's important to remember that off-page SEO is just one aspect of a comprehensive strategy. To create a well-rounded approach that drives traffic boosts conversions, and increases revenue, it's crucial to also focus on on-page SEO optimization, technical SEO, and content marketing.
Schema Markup
Upon analyzing the project requirements and website, we conduct comprehensive market and keyword research. Market research uncovers insights about your industry's market, including studying competitors' SEO practices. We identify potential competitors and analyze their strategies to enhance our preparations, focusing on outperforming them.
Keyword research identifies search terms your website can rank for, optimizing them for your target audience's search intent. Since SEO relies on keywords, selecting the best ones is crucial. We carefully choose keywords to improve your rankings and attract leads.
SEO Reporting
Our SEO reports highlight the outcomes of search engine optimization efforts, both on and off your website. Search engine optimization, or SEO, entails improving a website's visibility in search engine ranking positions (SERPs).
The reports include key metrics such as top keywords, total keywords, ranking improvements, visits, traffic comparisons, and conversion data.
After implementing SEO for a website, it's important to show managers or clients the achieved results and their significance. While reporting may not be the most exciting task, it's what justifies the client's investment in your services and ensures continued business.